Brand Story
Meet Our Founders
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Jessica & Lauren Sommers
What began as a deeply personal healing journey, became a mother–daughter brand dedicated to giving women comfort, renewal, and the confidence to keep going.
“Every product is our love letter of self-care —helping you live each day feeling seen, beautiful, and rejuvenated.”
- Jessica & Lauren
Jessica, the CEO of Sweet Dreams Luxe Beauty, has turned her pain into purpose. At 46, she brings not only a degree in Biology and neuroscience research, but also a deeply personal journey that fuels her mission to help others focus on self-care and restore their well‑being.
Her career began in the medical device field, where she worked closely with patients living with chronic pain. She thrived in the clinical environment, surrounded by surgeons, nurses, and patients she loved — until life delivered an unexpected curveball. In 2023, she was diagnosed with a complex brain tumor. Surgery saved her life, but she was left with debilitating side effects like chronic vertigo and migraine, effectively ending the career she had built with passion and dedication.
The loss was profound. “I loved my career. I enjoyed working with patients and helping them find solutions - being part of their healing journey was so meaningful. To think it could all end with one diagnosis was devastating,” Jessica recalls. Yet even in the midst of uncertainty, she knew she was meant for something greater. With a daughter to support through college and an unstoppable spirit, she set out to build a brand that would continue to help others.
In 2025, Jessica founded Sweet Dreams Luxe Beauty — a brand born from restless nights, chronic migraines, and the determination to create solutions that blend science with luxury. Every product reflects her belief that self‑care should be both effective and indulgent, empowering women to feel restored, radiant, and ready to shine.
Lauren, her daughter, is a passionate college student and emerging entrepreneur with a natural drive for community service and building meaningful connections. With a growing background in public relations and marketing, she brings fresh creativity, strategic insight, and a deep commitment to empowering women through wellness. Lauren plays a key role in shaping Sweet Dreams Luxe Beauty’s voice, digital presence, and customer experience—infusing every project with heart, purpose, and a modern perspective.
"Being part of Sweet Dreams Luxe Beauty has given me a space to blend creativity with purpose. I love bringing ideas to life—whether it’s shaping our brand voice, designing content, or finding new ways to connect with women who need what we create. Building this alongside my mom has been one of the most meaningful and inspiring experiences of my life."
Those who know this mother‑daughter duo see the very definition of unstoppable—resilient, determined, and endlessly inspiring. Together, they have poured their energy into years of community service and meaningful acts of giving back. With a shared vision, they plan to partner with other women and organizations who uplift others, championing lives of dignity, resilience, and positivity.
Sweet Dreams Luxe Beauty is more than a brand. It’s a mission to turn struggle into strength, and to help women everywhere discover the power of true self-care.
"We look forward to being a part of your beautiful wellness journey!"
- Jessica & Lauren
BRAND COMMITTMENT
At Sweet Dreams Luxe Beauty, we believe that beauty sleep and rejuvenation should be more than a phrase — it should be a ritual of restoration, grounded in science, and luxury. Founded by unstoppable women who blend neuroscience expertise with luxury product design, our brand was born from a simple but powerful idea: women deserve self‑care that is both clinically credible and emotionally indulgent.
The everyday stress of modern life inspired us to create solutions that don’t just work — they feel beautiful. Every product, from our SD Luxe [Hydrogel + Collagen] Beauty Sleep Tape to our Luxurious Migraine Relief Cap, is crafted with medical-grade materials, Pantone‑matched tones, premium fabrics, and tactile details that soothe the senses while delivering real results.
We design with intention: colors that calm, and materials that comfort - without compromise, and packaging that transforms everyday wellness into a luxury experience. Our mission is to empower women everywhere to reclaim their self-care, elevate their routines, and experience each day restored, and ready to shine.
Sweet Dreams Luxe Beauty is more than a brand — it’s a movement. A movement to make science accessible, to make luxury approachable, and to remind every woman that her well‑being is worth celebrating. . . because when science meets luxury, self‑care becomes unforgettable.